PRIVACY POLICY

Privacy Policy

This Privacy Policy explains how We collect, use, disclose, and safeguard Your information when You interact with Our Service. It also outlines Your privacy rights and the legal protections available to You.

By accessing or using the Service, You consent to the practices described in this Privacy Policy.

Interpretation & Definitions

Interpretation

Words with capitalized first letters have specific meanings defined in the sections below. These definitions apply whether the terms appear in singular or plural form.

Definitions

Account refers to a unique profile created for You to access all or part of the Service.

Partner means any entity that controls, is controlled by, or is under common control with another party. “Control” indicates ownership of at least 50% of the voting securities or equivalent rights.

Company (“the Company”, “We”, “Us”, “Our”) refers to optimizationlab.co, Springville Utah

Cookies are small data files placed on Your device to store information related to Your browsing history and other purposes.

Country refers to the United States, specifically Utah.

Device means any tool capable of accessing the Service, such as a computer, phone, or tablet.

Personal Data includes any information that identifies, describes, or can be associated with an individual.

Service refers to the Website.

Service Provider means any third party that processes data for the Company, including those that help deliver or analyze the Service.

Third-party Social Media Service refers to any social platform or external site that allows Users to log in or create accounts to access the Service.

Usage Data is information collected automatically when using the Service, such as page visit duration.

Website refers to Course IQ, available at optimizationlab.co

You refers to any individual using the Service, or any legal entity the individual represents.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

We may request certain information that can be used to identify or contact You. This may include:

Email address

First and last name

Phone number

Address, State, Province, ZIP/Postal Code, City

Usage Data

Usage Data

Usage Data is gathered automatically during Your interactions with the Service.

We do not share mobile information with outside parties or affiliates for marketing or promotional purposes. Information may only be shared with subcontractors providing support services (e.g., customer service). Text message opt-in details and consent are never shared with third parties.

Tracking Technologies and Cookies

We use Cookies and similar tracking mechanisms—such as pixels, tags, and scripts—to better understand activity on Our Service and improve user experience.

Types of Cookies Used

Browser Cookies: Small files stored on Your Device. You may configure Your browser to refuse Cookies, though doing so may limit functionality.

Web Beacons: Small graphic elements embedded in pages or emails that help Us understand engagement and website performance.

Cookies may be Session Cookies (deleted when You close Your browser) or Persistent Cookies (remain until manually removed).

We use the following types of Cookies:

Essential Cookies (Session, managed by Us)

Required for core functionality, user authentication, and fraud prevention.

Cookies Policy / Notice Acceptance Cookies (Persistent, managed by Us)

Track whether You have acknowledged the cookie notice.

Functionality Cookies (Persistent, managed by Us)

Remember Your preferences and login details to enhance Your experience.

Tracking & Performance Cookies (Persistent, managed by third parties)

Used to analyze traffic patterns, site usage, and user behavior.

For additional information, please refer to our Cookies Policy.

How We Use Your Personal Data

The Company may use Personal Data for purposes such as:

Delivering and maintaining the Service

Managing user accounts

Fulfilling purchases or contract obligations

Communicating updates or service-related notices

Sending relevant offers or information (unless You opt out)

Handling customer support requests

Providing personalized content or advertising

Conducting business transfers or organizational changes

Analyzing Service performance and improving user experience

Data Retention

We retain Personal Data only as long as needed to fulfill the purposes outlined in this Privacy Policy or meet legal obligations. Usage Data is typically stored for shorter periods unless needed for security or Service enhancement.

Transfer of Personal Data

Your information may be stored and processed in locations outside Your state or country. By providing information, You consent to these transfers. We

take reasonable measures to ensure Your data remains secure and processed in accordance with this Privacy Policy.

Deleting Your Personal Data

You may request deletion or modification of Your Personal Data at any time by:

Logging into Your Account (if applicable), or

Contacting Us directly

Some information may be retained when legally required.

Disclosure of Personal Data

Business Transactions

Your information may be transferred if the Company undergoes a merger, acquisition, or sale of assets. You will be notified if this occurs.

Legal Requirements

We may disclose data when required by law or when necessary to:

Comply with legal obligations

Protect Company rights or property

Investigate potential misuse

Protect user safety

Defend against legal claims

Security

We take data protection seriously and use commercially acceptable safeguards, though no method of digital transmission is completely secure.

Third-Party Processing

Service Providers may access Personal Data as needed to perform their functions according to their own Privacy Policies.

Analytics Providers

Google Analytics

Tracks and reports website activity.
Opt-out: https://tools.google.com/dlpage/gaoptout
Privacy Policy: https://policies.google.com/privacy

Matomo

Email Marketing

We may send You newsletters or promotional emails. You may unsubscribe at any time.

Payments

If You purchase products or services, third-party payment processors will handle Your payment details. We do not store payment information.

Stripe Privacy Policy: https://stripe.com/privacy

Behavioral Remarketing

We may use cookies and related technologies to show ads tailored to Your interests. Third-party tools available for opting out include:

NAI: http://www.networkadvertising.org/choices/

EDAA: http://www.youronlinechoices.com/

DAA: http://optout.aboutads.info/?c=2&lang=EN

Vendors

Google Ads:
Settings: http://www.google.com/settings/ads
Privacy: https://policies.google.com/privacy

Facebook:
Advertising Info: https://www.facebook.com/help/516147308587266
Opt-out: https://www.facebook.com/help/568137493302217
Privacy Policy: https://www.facebook.com/privacy/explanation

Children’s Privacy

We do not knowingly collect information from children under 13. If You believe such data has been collected, please contact Us for removal.

Links to Third-Party Sites

Our Service may link to external websites. We encourage reviewing the Privacy Policy of any site You visit. We are not responsible for third-party practices.

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page, and We may notify You via email or visible notice within the Service. The “Last updated” date will reflect the latest version.

Contact Us

If You have questions about this Privacy Policy, You may contact Us by email at:

[email protected]